Fundamentals of Internet Marketing

Marketing has advanced, over time, due to the development of technology. When business and marketing professionals market products or services for a business, it helps them to communicate information to their target audience. Since the utilization of the internet has dramatically increased, online platforms such as social media have become increasingly popular.

In this course, participants will learn how to market products and services online. This knowledge is beneficial to any business professional who engages in marketing as it will help grow their own business or the organization they work for.

Course Objectives:

  • Learn how to conduct market research
  • Learn have to develop a successful internet marketing campaign
  • Identify your target market for your own business or organization
  • Understand SEO’s and website features
  • Discover and capture leads
  • Understand Brand Management